Technology Strategy
A technology strategy is a set of decisions– related to the use and development of technology– intended to confer advantage to the firm. Of course a technology strategy is part of the more comprehensive...
Arsip Bulanan: Juli 2017
The Management of New Product Development
For many industries, new product development is now the single most important factor driving firm success or failure. The emphasis on new products has spurred researchers from strategic management, engineering, marketing, and other disciplines...
The Management of Research and Development
Research and development (R&D) refers to the investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures. Consumer goods companies across all...
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